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Professor Charles R. Taylor

Charles R. Taylor

Professor Charles R. Taylor has more than 30 years of experience specifically in the area of marketing research and academia. He is John A. Murphy Professor of Marketing at Villanova University and Senior Research Fellow at the Center for Marketing and Policy Research. He serves on the Advisory Board of the Center for Responsible Leadership and Governance at Villanova and on the Board of Directors for the Marketing and Society special interest group of the American Marketing Association. He also serves on the Executive Board of Directors of the Korean Academy of Marketing Science. He is former President of the American Academy of Advertising. The Council of International Exchange of Scholars has named Professor Taylor a Fulbright Senior Specialist. Professor Taylor received the Hans B. Thorelli award for outstanding contribution to international marketing theory and the Charles Slater award for contribution to the discipline of macro marketing. He has provided testimony to the U.S. House of Representatives and the Texas State legislature and has served as an expert witness in litigation involving marketing and advertising issues. He has delivered lectures at many locations throughout the world, as well as speeches at several major organizations worldwide.

Scope of Expertise: marketing and advertising regulation, signage research and regulation, international marketing, and marketing to Asian Americans.

Primary Country of Work: United States
United States

 

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