He is a past Chairman of the United States Census Bureau’s Advisory Committee of Joint Professional Associations. He is a past-President of the Academic Council of the American Marketing Association; a past-President of the Society for Consumer Psychology; a past-Chair of the Section on Statistics in Marketing of the American Statistical Association; and a past-Vice President of the American Marketing Association. He has served as a consultant to and an expert witness for the Federal Trade Commission and the Office of Consumer Protection of the California Attorney General.
Scope of Expertise: Marketing Research & Strategy, Market Structure & Analysis, Consumer Behavior, Branding, Marketing Communication, and Marketing Management in higher education.
Primary Country of Work: United States